Over the past few weeks the nonprofit sector has navigated challenges from federal funding freezes to uncertain outcomes for those served. We have seen incredible advocacy work and accomplishments from nonprofit leaders and in my view insufficient support and partnership from philanthropy. Advocating for the mission of your nonprofit, the values it holds dear, and the wellbeing of those you serve takes courage and authenticity in finding your voice.
Here are some considerations to help nonprofit leaders navigate this important aspect of their leadership:
Clarify Your Mission and Values
Advocacy is most powerful when it aligns with the core values and mission of your nonprofit. Make sure you have a clear and shared understanding of what your nonprofit stands for.
Be Authentic and Personal
Your lived experiences and the experiences of those you serve can make your voice more powerful and relatable. Sharing personal stories can resonate with your audience on a deeper level.
Listen and Engage
Listen to the people you serve, your board, your staff, volunteers, and partners. Their input will help shape your advocacy voice and ensure that you’re not just speaking for others, but speaking with them. Advocacy is most effective when built on strong, trust-based relationships. Take time to connect with lawmakers, media, and community leaders who can amplify your message.
Be Informed and Knowledgeable
A well-informed leader can advocate with credibility. Research the policies or issues you’re addressing and understand the nuances so you can speak authoritatively. Understanding the arguments or viewpoints of those who may oppose your stance will help you navigate tough conversations and respond effectively.
Use Multiple Platforms and Channels
Social media is an effective tool for amplifying your voice. Share powerful stories, statistics, and calls to action across platforms. Your visibility can lend credibility to your advocacy efforts. Blog posts, newsletters, podcasts, and videos can be excellent tools to communicate your advocacy message to different audiences.
Develop a Clear Advocacy Strategy
What change are you trying to achieve? Having clear, measurable outcomes will help keep your advocacy focused and allow you to track progress. Partner with other organizations or individuals who share similar values to expand your influence and make a stronger case.
Establish Guardrails:
Take the time to develop guardrails around your nonprofit’s advocacy efforts. Who can speak for the organization? What are the limits? How will you separate your voice as a citizen from your voice as a representative of an organization?
Lead by Example
Demonstrate integrity and consistency in both your advocacy work and day-to-day leadership. Encourage and empower your team and supporters to use their voices as well. Collective action can be more impactful than an individual’s.
Be Persistent and Resilient
Advocacy often requires long-term commitment, and setbacks are common. Maintain your focus and stay committed to the cause even when progress is slow. As circumstances change, be open to adjusting your approach or tactics. The most successful advocates are those who remain flexible and responsive to new information.
Invest in Training and Capacity-Building
Nonprofit leaders should seek out training in advocacy, communications, and public speaking to strengthen their ability to effectively lead the organization’s efforts. Make sure your staff and board members also feel confident in their ability to speak on behalf of the nonprofit and take part in advocacy efforts.
By following these best practices, nonprofit leaders can create a strong, authentic, and effective voice. My message to the nonprofit leaders and Board members out there is simple – thank you and I see you.
